Single Source of Truth
One trusted place for your organisation to store knowledge.
A single source of truth keeps everyone working from the same up-to-date information - not scattered docs, outdated decks, or “who’s got the latest version?” messages.
Add AI and your marketing team can instantly access your organisation’s collective knowledge - finding the insight, context and evidence they need to plan, create and report, without waiting on other people to unblock them.
We build advanced SSOT systems for organisations wishing to collate their data, bring together departments and improve workflow efficiency, with the marketing department at the heart of it all.
Marketing that’s fully plugged into the business.
Why does your organisation need an SSOT?
We’ve worked with a wide range of organisations and marketing teams and one issue shows up again and again: there isn’t a central, trusted source of knowledge.
When information is scattered across folders, inboxes, tools and people’s heads, work slows down. Teams waste time searching, second-guessing what’s current and waiting for the one person who knows where the latest version lives.
This doesn’t just waste time. It drains energy.
I’ve shared the signs you need a SSOT (and what I’ve seen this cost teams) in a short perspective piece.
If you read it and recognise your organisation, the question isn’t “Do we need a SSOT?” short perspective piece and hear your organisation in it, the question you should be asking yourself isn’t ‘Do we need a SSOT?’
It’s “What would change if every team member could access the right information in seconds?”
Remove Team Bottlenecks
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Find Information Fast
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Scale Without Chaos
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Remove Team Bottlenecks · Find Information Fast · Scale Without Chaos ·
Benefits of an SSOT
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Stronger Collaboration
Bring departments together by making it easy for Marketing, Sales, Product, Ops and Leadership to contribute to and pull from the same knowledge base. Shared visibility breaks down silos, improves handovers, reduces cross-team friction and helps teams build on each other’s work.
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Speed
Instead of hunting through folders, Slack threads, inboxes and old slide decks - or even waiting for someone to reply - your team can find what they need quickly and independently. Work moves forward without bottlenecks because company knowledge isn’t locked in one person’s head, helping to shorten project timelines and increases output.
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Better Decisions
When performance data, customer insights, competitor intelligence and organisational context all live in one place, decisions become more grounded. Leaders and teams can validate assumptions, spot patterns and plan work based on evidence rather than gut feel.
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Content Management
A good SSOT defines what’s “official”, who owns it and what’s been approved. That reduces content risk - especially for regulated or technical industries, brand compliance and customer-facing information - because people aren’t publishing or referencing from unverified sources.
What We Do
We create advanced single sources of truth for businesses, collating all their marketing or wider organisational data in an easy to use platform. Not only, does this provide a dedicated place where all company activities reside, it also provides the abilities to adopt AI using the right knowledge.